At TBE, we believe that we are all ambassadors—not only to the game of basketball, but to every label we fall under as individuals. Every man and woman is an ambassador to the larger group of men and women, because every interaction with one leads to a perception of the group as a whole. Our Youth Ambassador program strives to reach disadvantaged youth with life lessons like these in an environment where they’re most receptive: a basketball court.

The process of improving in both sports and life is a journey inward and outward. The drive and focus to work hard regardless of recognition or immediate results; the balance to manage swings of emotion; the confidence to take your next shot after missing your last—these are all internal skills. External skills deal with how we interact with people. Listening to others and acknowledging them, using words of encouragement, receiving praise and criticism in stride, and showing respect to both teammates and opponents alike—these are vital external skills. And they’re not only vital on a basketball court; the relationships that exist with other players, coaches, and referees are mirrored in interactions with friends, family members, coworkers, and authority figures.

The sad truth is that great opportunities are rare for our disadvantaged youth. Our goal is to establish the best habits for our Youth Ambassadors today, with the hope that they can take full advantage of every opportunity that comes their way in the future. 

The Youth Ambassadors program is currently implemented in the San Antonio area with Haven For Hope, SAMMinistries, and SA Youth.

Click here to contact us and learn more about the program.

Areas we Serve:

• Homeless shelters 
• Low-income elementary and middle schools 
• Underserved communities in San Antonio